How Important Is The Chamber of Commerce to Your Business

What is a Chamber of Commerce

A chamber of commerce is a form of business network, for example, a local organization of businesses whose goal is to further the interests of other businesses. Business owners in towns and cities form local societies to advocate on behalf of the business communities. Local businesses are members, and elect a board of directors and executive council to set policies for the chamber. The board or council then hires a President, CEO or Executive Director, plus staffing appropriate to size, to run the organization. As a non-governmental institution, a chamber of commerce has no direct role in the writing and passage of laws and regulations that affect businesses. It may however, lobby in an attempt to get laws passed that are favorable to businesses.

Benefits to Joining Your Local Chamber Community

Membership in a local chamber offers numerous benefits and keeps business owners on top of important, ever-changing topics and trends within their community and local marketplace. Members of a Chamber of Commerce are more likely to do business with other members if it’s a member of their local chamber of commerce, which appoints credibility for your business.

More Reasons to join…

  • Most consumers (59%) being active in the local chamber of commerce is an effective business strategy overall. (In addition to the 59%) It’s 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating to a reputable business.
  • If a company shows that it’s highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12% more likely think its products stacks better against its competition.
  • When a consumer thinks a company’s product stacks better against the competition, the company gets highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.

The Wrap Up

Joining Your local Chamber of Commerce will include the following

  1. Membership brings credibility to your business
  2. Increases your visibility in the community
  3. Creates networking opportunities for your business
  4. You will gain a voice in government
  5. Make business contacts
  6. Receive Chamber newsletters
  7. Acquire customer referrals
  8. Attend chamber events and programs
  9. Promote and receive publicity
  10. Gain access to “members-only” discounts and services

 

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